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You will receive 10 video lessons by email, one per day.

Intro to Data-Driven UX 

Method & framework
There is no magic list, or magic numbers that will give you conversion rate nirvana. The proper framework - a data-driven UX framework - and methodology will help you improve your website for your users.

I love [courses] from CXL. They are "no fluff" classes. They are real information from real people who know their stuff!

Crystal Ignatowski, Marketing Content Developer @SuretySolutions

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Qualitative feedback
Karl will walk you through why getting qualitative is important, and how you should acquire it. 
User experience pyramid
Functional, accessible, principled, IA, and so-on. Karl will walk you through each layer in his version of the User Experience Pyramid.

About your instructor:
Karl Gilis

According to PPC Hero Karl is the 3rd most influential Conversion Rate Optimizer worldwide. He’s also the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts.

Karl is a top rated international speaker (he was voted 2nd best speaker at Digital Elite Camp). He teaches at several university colleges in Belgium. And has trained people from companies such as TUI, Thomas Cook, Suzuki, Toyota and Atlas Copco.

In his spare time, Karl is working on a cure for people who think online marketing is based on gut feeling and opinions.

He’s also known as the ‘UX comedian’, but he has promised to be dead serious during this course. Not.
Get a grasp on Data-Driven UX.

Free introductory course on the foundations of Data-Driven UX & Usability, w/ Karl Gilis.

10 Video Lessons - 

GET THE FREE COURSE

Lesson 1: Who Needs Usability Testing When There's A/B Testing?

Lesson 2: How Many Visitors Do You Need?

Lesson 3: UX Pyramid- a Hierarchy of UX

Lesson 4: Don’t Make Your Visitor Think

Lesson 5: Scroll Heatmaps, Click Heatmaps

Lesson 6: Start Getting Qualitative Feedback

Lesson 7: Take a Closer Look at Your Forms

Lesson 8: Tools Are Just Tools

Lesson 9: A Method and Framework... not a magic 10 pt checklist

Lesson 10: Getting Into the Right Mindset

“You can use this immediately. After all the very average workshops and trainings I followed, Karl really gave me a good feeling. Very actionable, funny and lots of new things.”

Michael Djalti, Marketing & Sales @ CGK-Group

Intro to Data-Driven UX 

GET THE FREE COURSE

Free Course:

Lesson 1: Who Needs Usability Testing When There's A/B Testing?

Lesson 2: How Many Visitors Do You Need?

Lesson 3: UX Pyramid- a Hierarchy of UX

Lesson 4: Don’t Make Your Visitor Think

Lesson 5: Scroll Heatmaps, Click Heatmaps

Lesson 6: Start Getting Qualitative Feedback

Lesson 7: Take a Closer Look at Your Forms

Lesson 8: Tools Are Just Tools

Lesson 9: A Method and Framework... not a magic 10 pt checklist

Lesson 10: Getting Into the Right Mindset

You Receive 10 Video Lessons:

GET THE FREE COURSE

Instructor, Karl Gilis
CRO expert & information architect.

Some of the companies who train at CXL Institute -
Get Better Performing Designs w/ Data-Driven UX.
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