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It's not the keywords that convert on your site. It's people. Use audiences to improve your PPC strategy.

Start focusing on people over keywords. Learn how to find the right audiences who are going to help your business grow.

Free webinar:

Find your target audiences in a variety of PPC channels

Get a run-through of how you can find more of your target audience in paid search, display, and social. You will learn how to use PPC to satisfy all levels of the funnel to better speak to users and get more conversions.

Better leverage audiences in existing campaigns

About Michelle Morgan

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards.

REGISTER

Audiences are becoming an ever-increasing portion of online marketing strategy. With so many options out there, it’s hard to narrow down what you should be doing. Generating awareness has to start at the top. We’ll go over some easy ways you can start finding and targeting your desired audiences.

You will learn how to: 

Free Webinar:

Emotional Design is normally focused exclusively on making users feel good. But in this session, Brian will help you understand the full spectrum of emotions, and how to use them to boost conversions or loyalty.

It's not the keywords that convert on your site. It's people. Use audiences to improve your PPC strategy.

Start focusing on people over keywords. Learn how to  find the right audiences who are going to help your business grow.

Find the right audiences and grow your business

Join Joe Martinez, Director of Paid Media and Community for Granular &
Michelle Morgan, Director Client Services at Clix Marketing

Join Joe Martinez, 
Director of Paid Media & Community for Granular 
&
Michelle Morgan

Director of Client Services at Clix Marketing

Friday Oct. 12, 2018, 11am CST
(9am PST / 12pm EST / 5pm GMT +0)

If you can't make the live event, signup and we'll email you the video recording.

Understand how audiences can be leveraged across multiple channels

Find the right audiences and grow your business

Use audiences through different stages of the buyer funnel

About Joe Martinez

Joe is Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor tofor Search Engine Land and has written for PPC Hero, SEMrush, Leadpages, Optmyzr, Unbounce,  and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He has also spoken at industry-leading conferences such as SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. In 2017 and 2018, he was named a Top 25 Influential PPC Expert by PPC Hero.

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