Free webinar: Understanding the Role of Psychology and Neuroscience in Conversion Optimization

Learn to understand and use digital psychology and neuroscience in conversion optimization

Free webinar:

The differences between behavioral psychology, cognitive psychology and neuroscience

This webinar will transform your perspective on what it means to apply scientific theory to practical conversion optimization.

Cognitive psychology principles of memory, perception and mental capacity

Hidden backfires that will stress your users and damage your reputation

About Michael Aagaard

Michael Aagaard has been a full-time CRO since 2008 and has helped companies all over the world improve their online businesses. He has worked with everything from SaaS to non-profit and has experience as an external consultant and as an in-house conversion optimizer.

Michael's approach to CRO revolves around user research and consumer psychology. He is a sought-after international keynote speaker and is generally known as one of the most passionate and enthusiastic people in the industry.

About Brian Cugelman

Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.

He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, the annual International Conference on Persuasive Technology, and the Pentagon.

Brian’s training on digital psychology, has attracted experts from Salesforce, Samsung, PayPal, Microsoft, LinkedIn, Apple, Uber, numerous governments, banks, military, and non-profit organizations.

Understanding how our brains work and how emotions guide behaviour are some of the most important and overlooked aspects of conversion optimization. In this webinar Brian and Michael will cover the top psychological design strategies that have had the most profound impact in their own careers. This webinar will transform your perspective on what it means to apply scientific theory to practical conversion optimization.

You will learn:

Free Webinar:

Emotional Design is normally focused exclusively on making users feel good. But in this session, Brian will help you understand the full spectrum of emotions, and how to use them to boost conversions or loyalty.

Learn how to increase conversions by applying core lessons from psychology and neuroscience to your optimization efforts.

Increase conversions by applying core lessons from psychology and neuroscience

Join Michael Aagaard, Senior Conversion Optimizer
Brian Cugelman, Senior Scientist with AlterSpark

Join Michael Aagaard, Senior Conversion Optimizer
Brian Cugelman, Senior Scientist with AlterSpark

Principles of behavioral psychology and their application in practice

This webinar is on-demand. Sign up below to get access now.